Orbitz Announces Review Of Ad Purchases, Agrees To Take Action Reflective Of Brand's Values

[Ian David]

On May 16, members of the LGBT community, led by the Courage Campaign and Equality Matters, joined with DropFox to ask Orbitz, as a friend to the LGBT community, to reconsider their advertising relationship with Fox News due to Fox's long record of irresponsible and indecent anti-LGBT bigotry.

CREDO and the League of Conservation Voters then added their voices to the effort urging Orbitz to reconsider advertising on Fox News, as the network also has a record of deliberately propagating misinformation about climate science.

In all, nearly 200,000 customers signed a letter that asked Orbitz to reconsider and thousands of messages were sent to Orbitz via Twitter and Facebook.

In a statement released today, Orbitz advised they have "heard" the "concerns" and will undertake a review of their media buying. Regarding ad purchases going forward, Orbitz confirmed that its "customers will see that our actions will reflect the values that Orbitz the brand, and company, embody."

More:
http://dropfox.com/blog/201106090015

[RKP5637]

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