The NBC vet is serving as the Worldwide Lemur's ombudsman.
http://sports.espn.go.com/espn/columns/story?columnist=ohlmeyer_don&id=5397113It was billed without irony as "The Decision." But for those who thought ESPN could agree to televise live LeBron James' announcement that he was leaving the Cleveland Cavaliers to join the Miami Heat -- ultimately served up with ample hype in the form of an awkward, uncomfortable, staged one-hour network special -- and still be free from public controversy, it might as well have been called "The Delusion."...
Notwithstanding the noteworthy audience for the July 8 special -- it peaked at more than 13 million viewers, giving ESPN its second-highest rating of the year -- I think ESPN made some major mistakes handling the entire affair. In fact, in many ways, the network's decisions in airing the James' special -- and its justification for making them -- are a metaphor for what ails the media today....
Some found ESPN guilty of violating a key ethical journalistic tenet -- paying for news. Others disdained the network's perceived pandering to a superstar, a trait causing them to ponder the network's biases. Still others decried a simple announcement being manufactured into the suspense of a "second coming." The monstrous hype that led up to the special was a calculated and constructed spotlight that media far beyond ESPN helped feed. To many, the aggregate was an affront to humility, loyalty, moderation … and instead became a celebration of greed, ego and excess.
Mixed in for good measure were reactions to what many saw as a carpetbagging, self-inflated athlete leaving an underdog city for the brighter lights of South Beach, and the revolutionary prospect of three of the best players in the world colluding to form an NBA super team. These reactions can be traced to the mercurial perceptions of superstars, and the age-old charge that the media -- reflecting the fickle nature of the populace -- enjoy building up celebrities until that inevitable moment when they tear them down.