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Since there's so many people complaining that soccer is boring, i thought i'd try and get to the core of why soccer (or association football as it's actually called) is so popular.
I think one of the main reasons is it's significance for local culture and tradition. Most European and latin american football clubs are still associations. Sure, on the top level in Europe a lot of them has changed into limited companies, often to avoid the entire club having to fold if they end up in financial difficulty, and to maximise profits to run the first team. Still, in the German league for example, it's illegal for clubs to do so, they have to be associations (except Bayer Leverkusen and Wolfsburg, who started out, and are still owned by corporations Bayer and VW). I think this is the chief reason why the German league is the football league with the highest attendance in the world. They are also legally required to sell a percentage of tickets cheaply to make the game available to everyone. In Europe and Latin America especially, football clubs represents local communities. They are not just franchises with a theme, a name and an image. If there is an equivalent to this in the US, i guess the closest is the college sports teams. This strong link between the local community and the club is what makes soccer big. And that is why for example, a small, lower league team from an English village is capabale of bringing 40.000 fans to Wembley stadium if they should manage to progress to a cup final.
Tradition is another important factor. It's been played in pretty much the same way for more than one hundred years, with just a few rule modifications. The pitch is the same, the goal is the same. The tactics and the athletes change and progress. This means that it becomes possible, at least to some extent, to compare teams and players through the ages. That is why Argentinians, Brazilians, Dutch and Germans can argue about who was the best player in the history of the game. Diego Maradona, Pele, Johan Cruyff, or Franz Beckenbauer. It's also traditional on a personal level. Many many football fans have started to support teams because they were brought by their father. Who in turn were brought to games by their father. People often inherit allegiance to a club from their parents.
When it comes to the game itself, football has a unique flow and dynamic to it. Sure a game can be boring, it can be boring as hell. But at any second something could happen that lights a spark and changes it completely. And a lot of times that happens. No game is the same. No goal is scored in exactly the same way. The fact that the clock never stops helps this dynamic a lot. Most other team sports stop the clock when play stops, so it's like pulling a switch. Football just keeps going.
And it's the variety. In many team sports, a player in a given position has to have a certain set of skills, otherwise he will not play well in that position. In soccer, players can be short, tall, fast, strong. They can use different styles to do well in their position. They can run a lot off the ball, they can be great passers, great shooters, great crossers. And it's up to the coach to choose a formation and compose the team in such a way that players flurish and compliment each others' skills. Because that's where the magic really happens. The individuals have to work together, exploit the skills of their team mates to achieve their goals. The result is that teams have completely different styles, they play in different ways depending on the material available to them. In football, there are many ways to achieve the same goal: Win the game. Very few, if any other sports are like that.
And they're not all wimps faking injuries. Behind every great team, there's usually a hard player. Often he's an intimidator and a leader. Players like the Brazilian Dunga, the engine in their 1994 World Cup winning team. Or Roy Keane, the Irish amateur boxer/footballer who probably contributed more than anyone to Manchester United's ascent to greatness. I'm also a big hockey fan, but some of the toughest athletes i've seen have been football players.
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