The Tory appeal to the electorate, based on fear and greed, is failing
Roy Hattersley
Monday April 18, 2005
The Guardian
Liam Fox, the Tory party chairman, always exudes self-satisfaction. What else could be expected from a man once described by a Glasgow newspaper as "the fourth most eligible bachelor in Scotland". But on Question Time last Thursday, he looked and sounded even more smug than usual. It is easy to understand why. In the preceding week, he had received letters from dozens of diehard supporters congratulating him on the success of the Conservative campaign.
(snip)
Conservatives are excited about the way their campaign is being fought. Civilised Tories use terms like "hard hitting". The feral variety talk about "wiping the smile off Tony Blair's face". All of them welcome what they see as a war of aggression. Having been humiliated in two successive general elections, they rejoice at being led by a man whose debating technique relies on poking his finger in his opponent's eye. Nobody seems to have told him that the floating voters - who win and lose elections - do not like that sort of thing. Nobody, that is, except erstwhile Tory chairperson Theresa May - who, otherwise, is only notable for her bizarre footwear. To do Ms May justice, she told the Conservatives that they were regarded as "the nasty party". Clearly, her colleagues took no notice of the warning. Electing Michael Howard as leader confirmed that reputation. Yesterday's opinion polls demonstrated that unremitting nastiness is doing the Tories enormous damage.
Floating voters in this election bob about in an unusual way. There is a natural Labour majority in the country. But a proportion of that plurality has been offended by the prime minister's policy. Thanks to the Tory campaign, men and women who months ago were reluctant to vote for Tony Blair are now determined to vote against Michael Howard. They could vote for Charles Kennedy. In the seats that count, most instinctive Labour supporters are too sensible to waste their time. The woolly-headed "give Blair a bloody nose" brigade shrinks daily. During a Labour meeting in Lincolnshire last week, a man announced that "Iraq and casinos" had made him question the allegiance of 30 years. The woman who spoke next received prolonged applause for reminding him that "it's a general election, not a referendum. We have to decide which government we want".
Whoever is running Labour's campaign has made the right decisions - a collective leadership under the intellectual influence of Gordon Brown, with the consequent emphasis on economic success and fair shares in the prosperity that follows. There will be questions to be asked after polling day - particularly one that Gordon Brown raised himself at a party conference. Where should the boundary between private enterprise and public provision be drawn? But that can wait. This campaign is bringing out the best in Labour and exposing the worst in the Conservatives.
More at:
http://www.guardian.co.uk/comment/story/0,3604,1462185,00.html----------
Hattersley makes some good points. The Tories race-baiting nastiness could turn many ethnic minority voters to reluctantly vote Labour. However, I think time will tell on this, because race-baiting is a tried and tested campaign tool and is used - because it works.