Dérapage de traduction: la Audi WHITE POWER change de nom

[Sandrine for you]

Source: Cyber^resse

L'atelier allemand Avus Performance, qui fait des voitures super-custom haute performance à Berlin, a eu une collision frontale avec la réalité, quand il a baptisé sa version toute blanche de la Audi RS6 V10 «Audi WHITE POWER».

Ce choix malheureux en majuscules clamé sur internet a dû lui valoir quelques courriels salés - et probablement un appel téléphonique très déplaisant d'un avocat d'Audi - car Avus a rapidement effacé le nom controversé de son site internet. Ses dirigeants ont affiché des excuses et blâmé le traducteur de leur agence de publicité.

REVERSO:

The German Avus Performance workshop, which makes great cars - custom high performance in Berlin, had a head-on collision with the reality, when it baptized its version quite white with the Audi RS6 V10 " Audi WHITE POWER "

This unfortunate choice in capital letters cried out on internet had to be worth to her some salty e-mails - and probably a very disagreeable phone call of a lawyer of Audi - because Avus quickly erased the controversial name of its web site. His leaders posted excuses and reprimanded the translator of their advertising agency. "White Power" was a slogan of the sphere of influence racist skinhead and neo-Nazi in Germany (and somewhere else) during the 90s.

Several blogues gave echo to the communiqué of Avus announcing the Audi WHITE POWER.

Read more: http://monvolant.cyberpresse.ca/nouvelles/200904/30/01-852066-derapage-de-traduction-la-audi-white-power-change-de-nom.php

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N'importe quoi !

[glitch]

1. Oh dear. That's a pretty remarkable mistake.

Hard to imagine anyone being that naive.

[Sandrine for you]

2. Yep hard to imagine that nobody see the outrage of it, not even a secretary

to just say : WHITE POWER ??!!!

[KamaAina]

3. Et dans l'Allemande aussi!/And in Germany, too!

:rofl: / :rofl:

[nolabear]

4. "unfortunate choice in capitol letters"

Yah, you could say that! I *heart* universal translators. Like Star Trek, only funny!

[Sandrine for you]

5. Reverso : Star Trek = Star Trek

Do you know a free and good french-english translator ?

[Tab]

6. Der ist nicht der beste Slogan.

Selbstverständlich hat Amerika einige Marketing-Fehler selbst gehabt.

[Sandrine for you]

7. Yes, think about Afghanistan at the begening...nt

[tomreedtoon]

8. Thanks for including the English translation in the OP.

That's basic consideration. And the last few French posts refused to do it. This time, we got it. Thanks!

[Sandrine for you]

9. OK, I just hope that it's giving you the taste to read the article in his language.

[Tab]

10. Why the hell was this moved to the CANADIAN forum?

Did I miss something?

[Sandrine for you]

11. Yes you miss something, it's the second post from me that was exportrade...

I mean extradited.

[Posteritatis]

12. The mods are moving anything in French here (nt)