Hi,
RadioEqualizer, a right-wing web site, has been writing about the Air America ratings being anemic, and more importantly, showing no growth.
Remember, folks, we are losing election after election after election because the mainstream media, cable TV, and the vast majority of talk radio is right-wing (or arguably center-right in the case of the mainstream media). I can't put it more plainly. The domination of the media by the right-wing is the #1 reason we are losing elections despite the miserable Repub / Bush track record. There is NO #2 reason, NOR #3 reason, NOR #4 reason, NOR #5 reason. Possibly weighing in at #6 is that Bush looks tough on his ranch with cowboy boots and chain saw.
The vast majority of our fellow citizens aren't aware that there is any "reality" other than what they hear, read, and see from the above. If we don't tell them, advertise, put bumper stickers on our cars, put up lawn signs, hand out business cards, carry signs (ahem), and in other ways advertise the existence of our radio outlets, the following will occur:
1. Most of these stations will fold (or more precisely they will dump Air America)
2. We will continue lose election after election after election.
This is a call to action. "Save The Whales" bumper stickers and knocking on some doors a couple days every 4 years is *NOT* going to affect many minds. Getting our voice out there and people aware of it will.
I found a discussion about the ratings on Newshounds.us . Its moniker is "News Hounds --
We watch FOX so you don't have to." and is apparently left wing. I didn't explore it. Certainly most of the postings on this particular discussion were left wing. See a couple inches below for a couple key messages. The Msg 2 response trying to put a happy face on it all is pretty thin gruel. New York City is about the only good news city.
Meanwhile, here are some Minneapolis ratings. It is from the below URL. I only kept the ones that have "Talk" or "News" in them, and only the last two rating periods. The URL below has 3 more earlier rating periods.
http://www.radioandrecords.com/RRRatings/ Click on Minneapolis and it will take you to the below:
http://www.radioandrecords.com/RRRatings/DetailsPage.aspx?MID=167&RY=2005&RQ=1&MP=0&OTHER=2&MN=Minneapolis-St.%20Paul&MS=MN&MR=16&12P=2606000&UP=4/28/2005&SU=CM&BPER=5.6&HPER=&OPER=&NSD=6/1/2005&CE=0
Station Group Owner-Format Fa'04 Wi'05
WCCO-AM Infinity - News/Talk 8.0 8.6
KSTP-AM Hubbard - News/Talk 4.6 4.6
WWTC-AM Salem - Talk 1.8 1.2
WFMP-FM Hubbard - Talk 1.0 1.1
KTNF-AM JR Broadcasting - Talk N/A 0.9
KTNF-AM (AM 950, Air America Minnesota) doesn't have a rating in Fall 2004 because it was KSNB-AM (Business News) until December, according to the footnote on the page). Actually, it changed to liberal talk radio October 1 (and 24/7 too), per my recollection though the call letters were changed later.
WWTC-AM above is AM 1280, The Patriot. Its ratings in the last 5 quarters: 1.1, 1.7, 1.6, 1.8, 1.2. Ratings bounce around a lot on stations with lower
KYCR-AM (not listed above) is AM 1570, the Patriot II.
("The Patriot" and "The Patriot II" are both right-wing hate radio stations. I don't know why Patriot II isn't listed ... the logical first guess is the hopeful one that their ratings are too low.)
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[] Newshounds discussion - a few key messages
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News Hounds
We watch FOX so you don't have to.
http://www.newshounds.us/2005/04/09/vast_left_wing_conspiracy.php==== Msg 1 =======================================
Not good news for Air America:
http://radioequalizer.blogspot.com/2005/03/new-liberal-talk-radio-ratings.htmlUpdate: New ratings, just released, show that in Boston, Air America outlet WKOX shows no growth from last month with a tiny 0.6 share of the audience. Its simulcast partner is a no-show.
In San Diego, the much-hyped liberal talk station KLSD continues its ratings collapse, from a 2.3 to a 1.9 to a 1.6 audience share in brand new figures.
In Philadelphia, Air America affiliate WHAT-AM drops from a tiny 0.8 to a miniscule 0.6 overall audience share.
In Detroit, lib talker WTDW-AM is a no-show again. Even Canadian talk radio (Ontario's CKLW-AM) is doing better than Air America in Detroit!
March 31 update: Air America in deep trouble in San Francisco: a flat 1.0 share, tied for 25th place overall, no audience gain from last month and a small fraction of the audience KQKE's predecessor had on the same frequency, playing adult standards.
In Washington, DC: liberal outlet WWRC is not present in the latest figures with any measurable audience.
This data overall paints a very bleak picture of liberal talk radio's future. There wasn't one sign of growth, not a fraction of ratings point in any city and many were down from already anemic levels. It's time to start confronting the liberal talk radio hype machine head-on with the facts. I can't wait to see what their excuses are this time for this miserable performance.
Posted by: Chuck at April 10, 2005 08:09 AM
==== Msg 2 =======================================
The post by chuck is misleading
The fact is that air america is on all but one of the top ten markets, Houston. That is proof that AA is not about to fail.
The number one radio market is New York.
In New York, WABC, carries both Rush and Hannity, is down this quater from a 4.5 to a 3.8 to the current 3.5.
Wlib carries AA had a 1.2 for the last two quaters before dropping to a 1.1 this quater.
What does this prove?
AA listeners are very loyal, and consistent. That means liberal radio as a format works.
It cannot be over looked that AA's ratings should be higher, espeically in New York. To me this means the format is sound but the on air personalities suck. Be honest, Franken is funny when he is serious and unlistenable when he is doing a comedy skit.
*Top markets rated by arbitron
*Ratings taken from Radio and Records
Posted by: b at April 10, 2005 10:10 AM
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-Progree