http://www.slate.com/id/2208776/The Storyteller
Obama's best speeches have always revolved around stories. Which one will he tell on Tuesday?
By John Dickerson
Posted Saturday, Jan. 17, 2009, at 4:40 PM ET
Barack Obama has a lot of ground to cover in his inaugural address. He has to create optimism, kick off a new era, give the country a vision of happier days, act humbly, thank God, thank his family, live up to his own sky-high rhetorical expectations, and not get frostbite.
He will undoubtedly hit these marks. What I'm wondering is whether he's found a story for the moment. Some of Obama's most memorable campaign speeches were powerful because of the news—after his Iowa victory and after his defeat in New Hampshire—but the ones that were most successful on their own always ended with a story.
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To convince Americans to make a collective sacrifice, Obama first has to convince them that they face a collective danger. It's clear from Obama's recent statements that he believes the economy can only be improved for the long term if people genuinely embrace a new feeling of shared responsibility. "There are going to be very difficult choices," he told the Washington Post, choices requiring "sacrifice and responsibility and duty."
Will Obama find his story? One might have landed in his lap in the heroic actions of Capt. Chesley "Sully" Sullenberger III, the pilot who safely landed that US Airways jet in New York's Hudson River on Thursday. There are rumors he might make an inauguration appearance. What better tale for the times than one of calm, collective action at a moment of crisis?
Then again, storytelling can feel forced, and it's certainly not crucial for an inaugural address, which is a clear departure from the campaign rhetoric. Kennedy's famous address did not include any anecdotes, yet for inspirational punch, it ranks alongside the one Martin Luther King Jr. gave at the other end of the Mall two and a half years later.
Of course, there is another approach available to Obama. Maybe he doesn't need a new story because just by standing there, he will be the story. In many ways, despite what he's said about Tuesday, the story will not be about us—it will be about him.