McCain, GOP gain ground on Obama ads in key states
By Jim Kuhnhenn
Associated Press Writer October 30, 2008
WASHINGTON—After weeks of being out-advertised by Barack Obama, John McCain and the Republican Party are nearly matching the Democrat ad for ad in key battleground markets.
Ad spending and ad placement data obtained from Democratic and Republican operatives show that in the closing days of the campaign the Republican voice has grown louder in states such as Florida, Ohio, North Carolina, Virginia and Pennsylvania.
For instance, Obama had been scheduled to buy about $2.5 million in Florida ads for the last week of the campaign. McCain is now set to spend about $1.6 million and the Republican National Committee added $1.5 million to their buy in the state this week. Obama appears to have added more weight to his ads since.
The ad war is especially noticeable in Florida's central corridor, which includes Tampa, Orlando and West Palm Beach.
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And while the GOP may have turned up the volume in crucial states, Obama had outspent them for weeks with ads that promoted his cause and attacked McCain.
The last round of ads comes as national polls show Obama with a lead but with McCain closing in. State polls, however, are the more important barometer of how the election might turn out. And by that measure, Obama is in a much better spot, with clear holds of past Democratic states and competing in what have been reliably Republican states.
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http://www.boston.com/news/politics/2008/articles/2008/10/30/mccain_gop_gain_ground_on_obama_ads_in_key_states/