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But insider polls are most likely targeted, not just at a state, but specified geographical and demographical specifics. Such a poll would provide, when put up with prior election result, information of how a candidate is doing in his strongholds, as well how they may be doing in the opponents' stronghold, and how the opponent is doing there as well.
e.g., If past results showed that Tarp county was historically a heavy GOP area with past candidates winning by 68%, and a poll is conducted showing the opponent leading by only 52%, mathematically, this would inform that the state can be won, but attention has to be given to this and that particular area. This is one of the ways that the Obama camp determines where to hold rallies, what market to advertise in, etc.... An example would be Echo County in Nevada. It appears that if Obama can win this county by a certain percentage, he can win the state. He has been there 3 times for that reason....and I'm sure that information was culled from internals. Those internals also provide a breakdown on demographics as well, and gives additional information on how to pinpoint the campaign's planning process.
Again, I'm just guessing, so this post may be full of shit. :)
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