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Edited on Wed Oct-08-08 12:47 PM by stopbush
If they really wanted to get this into the public's ear, their very best shot was last night's debate when tens of millions were tuned in. To bring it up in stump speeches AFTER the main event is - how shall we say - poor message placement.
The majority of people in the country who are not political junkies don't tune into the day-by-day, hour-by-hour give-and-take of the campaign. They check out the "big moments," like the debates. McCain will see no payoff from the Ayers mud because he's flinging it at a time and in forums where hardly anyone is paying attention.
His marketing team sucks. Here, they have a free, nationally televised forum to present their Ayers "product," and they miss the opportunity. Then, the next day, they basically advertise their new Ayers "product" in the equivalent of a few local penny-saver print ad type forums.
Were they smart, they would have built towards the Ayers crap throughout the debate and then had McCain overtly inject the Ayers crap right near the end of the debate, when time was short and Obama would have been challenged to deliver a cogent explanation. It would have also been smart to have the Ayers thing be the final impression people took away from the debate.
But they're inept, so they think that bringing it up today on the stump will have an impact. Right. Just like Carter didn't bother to shoot down the inaccuracies of Reagan during their debate because he assumed everybody would read the newspapers the next day and see the corrections in print. Uh huh. What was it that Mencken said?
Worse, the whole thing comes off as faked and forced. If the Ayers thing is such a big, defining deal, why was it not brought up in the debate? They diminished any impact the "controversy" might have by relegating it to the boondocks of the campaign.
What a bunch of losers.
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