Big Labor-Backed Group To Unleash Massive Mail Blitz In Swing States Tying McCain To Bush
By Greg Sargent - September 17, 2008, 2:53PM
The AFL-CIO and an affiliated independent group are preparing to unleash an unusually large blitz of mailers targeting at least 1.5 million households in battleground states and across the country -- the group's first foray in a new and all-out campaign to win back Reagan and Bush-supporting Dems in the race's final stretch.
The mailer, which we obtained in advance of its public release, features testimonials from a number of these workers, including a school bus driver and Marine veteran who articulates the campaign's core message: "I voted for George W. Bush because he promised to change Washington. I'm not falling for the same old line from John McCain."
The mailer is the first big move by an outside group called Working America, which gets funding from the AFL-CIO and is the union's affiliate for non-union workers.
Working America is a group that bears watching. It's going to be doing a fair amount of heavy-lifting when it comes to winning back blue-collar "Reagan Democrats" who supported Bush in 2004 and risk being seduced by McCain's claim to being the race's real change agent -- hence the mailer's message.
Working America and the AFL-CIO will blast out the mailer next week to some 270,000 households in the swing states of Ohio, Pennsylvania, and Michigan, and to another 1.3 million union households in those states and across the country.
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