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1) Assume that Barack has already won the election and all that is left is the formality of counting the votes.
2) Understand that your friends and family members either sincerely believe that the candidate of their choice is good for America, or they are disillusioned but have become "brand identified" with their political party. Just as you feel that an attack on BHO feels to you like an attack on you, so they feel that an attack on their candidate feels like an attack on them. They have allowed their ego to attach to their candidate just as you have allowed your ego to attach to yours.
3) Recall that the cornerstone of the BHO campaign was no red state, blue state, no red voter, blue voter, but one UNITED, unified, working together for the common good, United States of America. Your friends and family members who support the opposing candidate are part of that unified vision.
4) Do not be overly concerned about attacks on your candidate. Remember that he has already won. Speak calmly and respond rationally to disinformation. Or not. It will not be the end of the world, or the relationship, if your friend or family member is deluded. You yourself are no doubt deluded on some topic or another. Hope and pray that your friend or family member reach a higher level of awareness but realize that you are not singularly responsible for raising them to that level. Do your part (which is probably smaller than you think) nothing more, nothing less, nothing else.
5) Try to radiate a spirit and aura of inclusiveness, welcoming and accommodation in all these discussions. Emphasize that we are a large and powerful country and that many different points of view exist. Emphasize that we wish to hear, understand and incorporate all the perspectives into a country that stands united to face the challenges ahead.
6) Above all, develop within yourself a sense of absolute confidence that what is right will prevail in the end. Always. Act according to your highest sense, confident in the knowledge that you are either right or willing to be proved wrong whereupon you will change your point of view.
7) Relax and have fun while doing all of this.
No one can convert 100% or even 25% of people who have become fixed and invested in supporting the other side, but I believe that following these guidelines (at a personal one to one level) will yield a much higher success rate than would the following of a more natural "here's why your guy is wrong and mine is right" approach.
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