That may seem like an odd subject line, but it's true. Us Weekly magazine is being penalized by Republicans for putting Sarah Palin on the cover with the tagline "Babies, Lies and Scandal." Two other magazines also have Palin on the cover, OK! and People, but they don't have such honest taglines so they aren't being punished.
Us Weekly, which unlike People and OK!, chose a rather caustic cover line (“Babies, Lies and Scandal”) is said to have lost thousands of subscribers in just the first 24 hours following the printing of the issue.
“I’m hearing it’s 5,000, maybe more,” says one well-placed source in the industry. Another source claimed that as many as 10,000 readers have already cancelled their subscriptions. A spokesperson for Wenner Media, which publishes Us, says “it is completely false that we are losing 10,000 subscribers.” As for the 5,000 estimate, the spokesperson only said “that is false, too,” but wouldn’t comment further.
Five thousand might not seem like a large number at first glance, but it’s significant in the context of Us’s printing schedule.
The magazine goes to press Monday night, which means subscribers don’t receive their issues until Friday or Saturday. In other words, the cancellations are coming from subscribers who, in many cases, haven’t even gotten their hands on the actual issue.“When Us went to print Monday night, it looked like the ticket was falling apart," says one magazine editor. “They went to print thinking Palin was dead in the water, and their mistake was thinking everyone who reads Us is a Democrat, when they’re not. Readers are loyal, but the base of a political party is more loyal. They don’t need to read the magazine when there’s so much press around it to know to be upset.”
Upset might be an understatement:
One Us advertiser has admitted that they’ve received calls from angry former subscribers threatening to boycott their products. “(Us publisher) Jann Wenner supports Obama, Wenner media decided to follow the buzz around Palin before her speech, and now subscribers feel like a vote has been cast on their behalf," says another magazine editor. “It’s going to be tough to bounce back from this one. Especially if the advertisers get involved. If they get nervous, that can hurt all of us.”
http://www.msnbc.msn.com/id/26549704/ This isn't about Us Weekly, it's about censorship and the GOP's continuing attempt to censor the media. All media.I'm not a huge fan of Us, I'll admit, but that's because I don't really follow celebrity gossip. However, I'll be sure to purchase at least one copy of this issue on the newstand this week and will most likely even subscribe to it. The enemy of my enemy is my friend and all that; the GOP declared war earlier this week and I'm happy to respond.
Who's with me?
To contact Us Weekly to give them a call or e-mail of support:Editorial Comments:
Us Letters, 1290 Avenue of the Americas, New York, NY 10104-0298
Fax: 212-651-7890
letters@usmagazine.com
The publisher is Wenner Media, who also publishes Rolling Stone, a magazine we all know stands up for the truth:
Wenner Media LLC
1290 Avenue of the Americas, 2nd Fl., New York, NY 10104-0298
Voice: 212-484-1616
Fax: 212-484-3435
Thanks! :hi: