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We need a seperate organization to do the dirty work to take down McCain. The idea is to attack McCain's image to the point that voters have doubts about his image. The reason is that McCain's image is his strongest aspect, built up over many, many years, and is quite possibly superior to Obama's image as a result.
Since McCain will persuade voters to vote on their emotions again (thus based on image), I believe that someone has to take down McCain's image and hard. Some work has already been done, but it has to be more aggressive and has to lead swing voters to make one conclusion: "This guy is not the guy I thought I knew, I just can't trust him."
Ideas:
- Make a narrative talking about how he sold out himself in the past 4 years - Highlight McCain's attempts to fool the public, like saying that Iraq is safe when he's going through a Baghdad market when the Baghdad market was secured by the military in the beginning, as well as McCain saying he is for reform while his campaign is full of lobbyists - Highlight McCain's continual flip flopping
We cannot let McCain get away with pretending to be the McCain of 2000.
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