Why Am I Seeing John Kerry Ads?

[THUNDER HANDS]

On about five different channels over the course of the past week I've seen ads for John Kerry.

Why?

I'm in New York!

I don't live in a swing state.
I don't even live in a swing part of the state.

Isn't this just a big waste of money, considering how expensive advertising time is in the Metro area?

Can someone explain WHY I'm seeing these ads and what purpose John Kerry is trying to get at, spending money in places he's already assured of taking handily?

[Irishladdie]

1. That is weird.

I would guess it has something to do with the GOp Convention. We have no Kerry ads in Cali

[JI7]

2. cable ?

those go out everywhere. i see it in los angeles also.

[SaveElmer]

3. What channel was it on

Was it run during network or local programming ?

[THUNDER HANDS]

7. lets see

CNN, MSNBC, Comedy Central, The History Channel, ESPN....

[K-W]

9. Cable commercials run nationally. and they arent that expensive

[Feanorcurufinwe]

10. Those are all national ad buys that run everywhere.

When you, in New York, or I, in Montana, watch CNN, MSNBC, Comedy Central, The History Channel, and ESPN, we both see the same ads.

[Beetwasher]

4. National Ads On Cable Channels

Will run everywhere...I've seen Bush ads on CNN too for instance...

[liberalnurse]

5. Many, many ads in Ohio......

Good ones too!

[displacedtexan]

6. Regional media buys are weird...

Parts of Canada are included in Michigan media regions.

The same goes for most states where the media region is close to a state line.

[THUNDER HANDS]

8. yeah but, Kerry is assured or winning the entire region anyway

Except if he thinks that the NY market somehow reaches New Hampshire or rural Pennsylvania - which I'm pretty sure it does not.