3. Framing: we compare "risk" in regards to Obama to "dangerous" with McCain
Risky is taking a chance with a relative newcomer Dangerous is accepting as a give someone who has already displayed poor judgement and lack of conviction.
2. Whenever I hear them parroting the "risky" theme...
...I think of a bus full of people being driven by a crazed idiot straight toward a cliff, while the passengers debate whether turning control over to a trained racing driver would be "too risky," because he doesn't have a bus license.
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