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So I was thinking today, how would I feel about these McCain ads if I were the guy with the McCain sticker on my car?
Took some effort, but bear with me here. In my hypothetical worldview: McCain is a hero and a POW. I don't know about his penchant for crashing planes or that he was last in his class. In my mind he's just a straight talking, honest guy with a pretty wife. I don't know about his past wife. I'm pretending I'm the guy who is in love with the McCain of 2000 and doesn't know any of the negative stuff.
So I get the sticker. I display it on my car proudly. I am supporting the straight talking guy, the one with the experience. The one who knows his stuff!
And this week I turn on the television and see:
- An ad about Obama not visiting the wounded troops. McCain me says: "That dishonorable bastard! I am glad I support McCain! Anyone who supports Obama is a fool!"
- An ad showing Obama surrounded by thousands of people, waving flags, interspersed with Britney Spears and Paris Hilton. McCain me says: "That Obama's too big for his own britches. He's really too popular. Britney's hot, but why is my guy talking about this? He's the one with experience! Why are all of his ads about Obama? I hate Obama. My guy ought to be showing everyone else what he's made of!"
- An ad showing Obama surrounded by throngs of people, heavenly light, deep booming voices and choruses and freaking Moses. McCain me says: "What the fu..? Wait I'm a good Christian... Why on earth won't McCain stop obsessing over Obama? I hate Obama! Why isn't McCain showing everyone what he can do? He's the guy with experience! And dammit now my pastor is making grumblings over blasphemy in church on Sunday, and my Bible Study members are shaking their heads... McCain what is going on? What happened to your magic?"
McCain is killing his brand. If I were the proud 'Merkin who slapped that McCain sticker on my car early on, I would seriously consider slinking out to the garage and removing it right about now. From the avid McCain supporter's point of view, their guy needs to stop focusing on Obama - after all, the media loves Obama and everyone else is focusing on Obama, right? They want him to be the Maverick! The Straight Talker! All they are getting is this weird stuff, and McCain supporters don't really go for weird or edgy. They're hotdog and apple pie people.
McCain is being very, very stupid.
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