McCain Campaign Devoting One Third Of Its Total Ad Spending To Britney-Obama Spot

[jefferson_dem]

McCain Campaign Devoting One Third Of Its Total Ad Spending To Britney-Obama Spot
By Greg Sargent - August 1, 2008, 3:41PM

A couple days ago we promised to try to nail down precisely what the McCain campaign is spending on its Britney-Obama ad.

Well, it looks like McCain is sinking a significant proportion of his current ad spending into it.

Evan Tracey, who tracks national ad buys for the Campaign Media Analysis Group, tells us that McCain is spending over $140,000 a day to run the spot. That accounts for roughly a third of his current overall TV ad spending, Tracey says.

The ad is running in McCain's 11 target states -- a list of them is after the jump -- so it's not a huge buy when spread across all those states, though it's certainly not insignificant.

But the fact that a fairly large chunk of his ad spending is going to a spot comparing Obama with Britney Spears and Paris Hilton is kind of surprising and seems awfully suggestive. Either the McCain camp thinks it's working, or this is the best they can do on messaging right now.

McCain's 11 target states are Colorado, Iowa, Michigan, Missouri, Nevada, New Hampshire, New Mexico, Ohio, Pennsylvania, Virginia and Wisconsin.

http://tpmelectioncentral.talkingpointsmemo.com/2008/08/mccain_campaign_devoting_13_of.php

[livetohike]

1. It's all they have

Let them waste all of their money. We'll watch them dig themselves into a deep hole :-).

[Meshuga]

7. That's what the Obama campaign should point out

That McCain has nothing to run on. Nothing. There is plenty to talk about including how to handle Foreclosures, high unemployment, high gas prices, people under economic pressure, economy collapsing, people with no health care, etc. and all McCain is worried about is painting Obama as a bimbo and attacking people who support him with branding Obama as the holy one. McCain is pathetic.

[livetohike]

8. I agree with everything you said

I think Obama is trying to do that, but the MSM is just looking for the sound bites that create controversy :grr:. Obama has to keep plugging.

[speedoo]

2. Wow. They really are insane. nt

[Epiphany4z]

3. ha I was correct

I said the boy was spending a nice chunk of change in earlier post....

I know I know ..but I need feel good moment right now..my kids just put leggo blocks through our brand new big screen plasma tv...uggg

so ha i was right...

[Barack_America]

4. I'm really shocked that they're this desperate this early.

That foreign policy trip really forced their hand.

[Bluerthanblue]

5. so, are these 'our' tax dollars at work???

Is he using his public funding for this?

:shrug:

He is bancrupt in more ways than one.

[VADem11]

6. Seriously?

Wow, that is bad. The imagery is completely positive for Obama and that's what most people remember. Do they really think this will work?