http://www.nytimes.com/2008/07/31/us/politics/31campaign.html?hpAfter spending much of the summer searching for an effective line of attack against Senator Barack Obama, Senator John McCain is beginning a newly aggressive campaign to define Mr. Obama as arrogant, out of touch and unprepared for the presidency.
On Wednesday alone, the McCain campaign released a new advertisement suggesting — and not in a good way — that Mr. Obama was a celebrity along the lines of Britney Spears and Paris Hilton. Republicans tried to portray Mr. Obama as a candidate who believed the race was all about him, relying on what Democrats said was a completely inaccurate quotation.
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Mr. Obama’s campaign seized on those concerns, trying to turn the tables by portraying Mr. McCain as cranky and negative. The Democratic National Committee called Mr. McCain “McNasty.” Late Wednesday Mr. Obama released a counter advertisement citing editorials critical of Mr. McCain’s latest volley of attacks and featuring an announcer who says, “John McCain, Same old politics, same failed policies.”
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“When people are struggling, when they’re trying to pay their bills, when they’re concerned about their fundamental security, I don’t think they have much tolerance for Britney Spears and Paris Hilton,” Mr. Axelrod said. “I think they understand times are more serious than that, and they thought John McCain was, too.”