Coalition of Latino Groups Launches Voter Drive

[AlphaCentauri]

A multi-million dollar ad campaign designed to encourage voter registration and increased political participation among Latinos who are legal residents launches today nationwide on Spanish-language television and radio stations. The National Association of Latino Elected Officials, in cooperation with National Council of La Raza, Univision, State Farm and other groups will spend $3 to 4 million on the campaign. The coalition will air 30- and 60-second radio ads, as well as public service announcements on Univision, Time Warner Cable, Comcast Cable, and other outlets.

"Every Hispanic family in the United States finds themselves at different points, and we want to help," says one of the State Farm-sponsored radio ads. "It doesn't matter at what point you find yourself here in the United States."

The TV ad calls out to legal residents eager to participate in the American political process, with words on-screen in Spanish stating: "I come from another place. I want a better future. I am full of dreams."

...

"All the nasty debate last year around immigration reform had really changed the mindset of a lot of Hispanics across the country," said Mike Fernandez, State Farm's vice president of public affairs. The company decided to partner with NALEO, Fernandez said, after State Farm CEO Ed Rust Jr. attended the group's 2007 conference and heard several stories about the nation's immigration system. The company also donates to several national Latino educational programs.

http://blog.washingtonpost.com/the-trail/2008/07/07/coalition_of_latino_groups_lau.html?hpid=sec-politics