and the degree to which Big Media attempts to influence elections to retain such control. Of course, News Corp's (Fox) agenda is pretty blatant.
Big Media has expanded its efforts to control the FCC in order to remove obstacles to the expansion of its monopolies. Most media is now controlled by very few companies. However, an Obama presidency threatens to hinder the growth of Big Media if Obama were to appoint FCC commissioners who were against relaxing the limitations on media ownership. This issue is discussed in the Nation's story, "Who Will Unplug Big Media?"
http://www.thenation.com/doc/20080616/mcchesney However, is the bias imagined? Well, there was the infamous 2006 ABC memo detailing a major company blacklist of Air America:
http://www.fair.org/images/ABCmemo.pdf http://www.huffingtonpost.com/josh-silver/air-americas-... Then, there were Disney (ABC's) election eve smears of Democrats in the past two elections:
a. The 2004 "Stolen Honor Controversey":
http://www.foxnews.com/story/0,2933,135228,00.html b. The 2006 "Path to 9/11"
http://www.thenation.com/doc/20060925/path_to_911 There was also ABC's attempts to hire Rush Limbaugh as an announcer for Monday night football:
http://www.fair.org/index.php?page=2549 These are just some of the more egregious attempts by Big Media to influence the political beliefs of the American public. This is why this election will be pivotal. I am glad the Obama opted out of public financing, because it allows him to respond to the avalanche of innuendoes and psuedo journalism that passes for political news coverage. However, despite Obama charisma, and Americans' distate for the failures of the Bush administration, it will still be hard to overcome the incredible advantages held by Big Media.
If you are reading this, then you have some freedom to avoid the Big Media's thought for the day, though even on the internet, Big Media hosts numerous political blogs that tell you what to think. For those who lack internet access, there view of reality is necessarily limited. This will be an extremely hard election to win given the amounts at stake for Big Media control over the FCC.
Democrats will really need to volunteer more, work twice as hard, and give twice as much to withstand the expected slurs and smears that will be circulated as news by Big Media.