"Unmarried women, given what they think and feel, are the group with the greatest potential to be agents of progressive change in this country because of their size, their desire for change, and their record of under-voting," says Page Gardner, manager of the "Women's Voices Women's Vote" project.
Never-married, divorced or widowed women constitute a whopping 24 percent of the electorate and 42 percent of all registered women voters. In the 2000 elections, they represented the same percentage of the electorate as Jews, blacks, and Latinos combined. In terms of voting muscle, few can compete with the girl power of this constituency.
The good news is that they overwhelmingly vote Democrat. In fact, when viewed strictly in terms of percentage points, Bush led by one point among married women in 2000, while unmarried women preferred Al Gore by 31 points.
The liberal tilt among unmarried women voters is less a matter of feminism than economics. Chris Desser, who heads the Women's Vote project, says that unmarried women's politics are shaped by their position as the sole breadwinner. "From an economic perspective, they make less money and they're living much closer to the edge," she says. "They're just one income away from disaster if anything were to happen."
Their precarious position in the U.S. economy makes them more responsive to core Democratic messages about health care, job security, and retirement benefits. "Democrats stand for helping people make their way in the world and offering the protection and assurances they need to do so," says Ruy Teixeira, co-author along with John B. Judis of "The Emerging Democratic Majority." Given a labor market skewed toward men and their single-income status, single women welcome the presence of a nurturing Uncle Sam in their lives.http://www.alternet.org/story/17289for those who don't remember, Greenberg is the pollster who persuaded Gore to switch to a more populist approach during the summer of 2000, which resulted in his numbers jumping up, passing Bush, maintaining a nice lead, until W went on the Oprah show, at which point the media jumped off the Gore bandwagon (to which they'd switched, briefly and very tentatively, cause he was AHEAD for a change).
if you want to bother, there's a ton of other stuff radiating from google page, too. some repetition, but worth a look for anybody serious about this
http://www.google.com/search?hl=en&ie=UTF-8&q=greenberg+single+women+voters&btnG=Google+Searchanyway, had Gore listened to him earlier on, things might have been different
this voting block has the potential to be THE key factor in this election, but doesn't seem to be catching on