Just saw one of Kerry's new ads

[Blue_Roses]

Anybody know who is putting these together? Saw a segment last week on Hardball showing how they put these ads together--positive and negative ones. Anybody see this?

They discussed how something as simple as the music can change the tone of the ad. I thought it was very interesting and quite telling.

I would love to work on something like this.

[RobertSeattle]

1. I also like the observation about where the politician shows up

If it is an attack ad, the pol shows up first "I approved this ad"

If it is a "apple pie" ad, the pol shows up last "I approved this ad"

[JI7]

2. what state are you in ? no kerry ads in california here

but i see a bunch of bush ads and it's sickening. even in 2000 we got a bunch of bush ads and no gore ads. but i don't want kerry to spend money in california if he doesn't need to. they have internal polls showing whether kerry has a comfortable enough lead to put off advertising. i'm sure gore people had the same which is why they didn't run ads here.

[Blue_Roses]

3. I'm in

Arkansas:eyes: A conservative haven for Bush freaks:eyes:

[emulatorloo]

4. Kerry Ad running in 17 States

http://www.johnkerry.com/pressroom/releases/pr_2004_0322.html

The 30-second spot will run in 17 states beginning Tuesday: Maine, Michigan, Pennsylvania, Iowa, New Mexico, Oregon, Wisconsin, Florida, Minnesota, Missouri, New Hampshire, Nevada, West Virginia, Arizona, Arkansas, Washington and Ohio.