factor. Written by Hendrik Hertzberg, he nails the importance of the "ic" at the end of Democrat.
http://www.newyorker.com/talk/content/articles/060807ta_talk_hertzbergTHE “IC” FACTOR
Issue of 2006-08-07
Posted 2006-07-31
What is the name of a certain political party in the United States—not the one which controls the executive, legislative, and judicial branches of the federal government but the other one, which doesn’t? The question is a small one, to be sure: a minor irritation, a wee gnat compared to such red-clawed, sharp-toothed horrors as the health-care mess and the budget deficit, to say nothing of Iraq and Lebanon. But it has been around longer than any of them, and, annoyingly, it won’t go away.
Last week, the gnat was buzzing at a high altitude. An e-mail from none other than “President George W. Bush,” arriving last Monday morning in millions of in-boxes, hinted strongly at where the Commander-in-Chief stands on the name issue. To wit:
The Democrat Party has a clear record when it comes to taxes.
And:
Nothing threatens our hard-won reforms and economic prosperity more than a Democrat victory this November.
And:
The difference is clear: if you want the government in your pocket, vote Democrat.
An alternative view is that it’s called the Democratic Party. The Democratic Party itself takes this view, and many nonpartisan authorities agree. The American Heritage College Dictionary, for example, defines the noun “Democratic Party” as “One of the two major US political parties, owing its origin to a split in the Democratic-Republican Party under Andrew Jackson in 1828.” (It defines “Democrat n” as “A Democratic Party member” and “Democratic adj” as “Of, relating to, or characteristic of the Democratic Party,” but gives no definition for—indeed, makes no mention of—“Democrat Party n” or “Democrat adj”.) Other dictionaries, and reference works generally, appear to be unanimous on these points. The broader literate public also comes down on the “Democratic” side, as indicated by frequency of usage. A Google search for “Democratic Party” yields around forty million hits. “Democrat Party” fetches fewer than two million.
There’s no great mystery about the motives behind this deliberate misnaming. “Democrat Party” is a slur, or intended to be—a handy way to express contempt. Aesthetic judgments are subjective, of course, but “Democrat Party” is jarring verging on ugly. It fairly screams “rat.” At a slightly higher level of sophistication, it’s an attempt to deny the enemy the positive connotations of its chosen appellation. During the Cold War, many people bridled at obvious misnomers like “German Democratic Republic,” and perhaps there are some members of the Republican Party (which, come to think of it, has been drifting toward monarchism of late) who genuinely regard the Democratic Party as undemocratic. Perhaps there are some who hope to induce it to go out of existence by refusing to call it by its name, à la terming Israel “the Zionist entity.” And no doubt there are plenty of others who say “Democrat Party” just to needle the other side while signalling solidarity with their own—the partisan equivalent of flashing a gang sign.
(snip)
The job of politicians, however, is different, and among those of the Republican persuasion “Democrat Party” is now nearly universal. This is partly the work of Newt Gingrich, the nominal author of the notorious 1990 memo “Language: A Key Mechanism of Control,” and his Contract with America pollster, Frank Luntz, the Johnny Appleseed of such linguistic innovations as “death tax” for estate tax and “personal accounts” for Social Security privatization. Luntz, who road-tested the adjectival use of “Democrat” with a focus group in 2001, has concluded that the only people who really dislike it are highly partisan adherents of the—how you say?—Democratic Party. “Those two letters actually do matter,” Luntz said the other day. He added that he recently finished writing a book—it’s entitled “Words That Work”—and has been diligently going through the galley proofs taking out the hundreds of “ic”s that his copy editor, one of those partisan Dems, had stuck in.
In days gone by, the anti-“ic” tic tended to be reined in at the Presidential level. Ronald Reagan never used it in polite company, and George Bush père was too well brought up to use the truncated version of the out party’s name more than sparingly. Not so Bush fils—and not just in e-mails sent to the Party faithful, which he obviously never reads, let alone writes. “It’s time for the leadership in the Democrat Party to start laying out ideas,” he said a few weeks ago, using his own personal mouth. “The Democrat Party showed its true colors during the tax debate,” he said a few months before that. “Nobody from the Democrat Party has actually stood up and called for actually getting rid of the terrorist surveillance program,” he said a week before that. What he meant is anybody’s guess, but his bad manners were impossible to miss. Hard as it is to believe from this distance in time, George W. Bush came to office promising to “change the tone.” That he has certainly done. But, as with so much else, it hasn’t worked out quite the way he promised.
Read the entire article at the link.
http://www.newyorker.com/talk/content/articles/060807ta_talk_hertzberg 
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