"Terror, terror, terror, terror, terror. I would say to John, 'Let me put it to you this way. The Lord Almighty, or Allah, whoever, if he came to every kitchen table in America and said, "Look, I have a Faustian bargain for you, you choose. I will guarantee to you that I will end all terror threats against the United States within the year, but in return for that there will be no help for education, no help for Social Security, no help for health care." What do you do?' My answer is that seventy-five percent of the American people would buy that bargain."
– Joe Biden, in The New Yorker, on what he would say to John Kerry
"Look, the answer is, we have to do an unbranding. We have to brand more effectively. It's marketing."
– Kerry, in the same piece, on the Democrats' need to sell themselves as tough
Around the same time Joe Biden was selling New Yorker reporter Jeffrey Goldberg on the idea that the only hope for the Democratic Party was to abandon all social programming and invade the planet, some interesting polls were taken in the three countries most involved in the Iraq invasion.
In the United States, a Washington Post/ABC News poll released on March 16 showed that 53 percent of Americans think the Iraq war was not worth fighting, 57 percent disagreed with President Bush's handling of the Iraq war, and 70 percent said that the number of U.S. casualties incurred in the war was unacceptable.
In Australia, one of the U.S.'s last stalwart partners on the war, the government's approval rating fell below 50 percent for the first time in ages, with a new poll showing Labor with a 52-48 advantage. Prime Minister John Howard conceded that the drop was due to public dissatisfaction with the continued presence of Australian troops in Iraq.
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http://www.alternet.org/mediaculture/21608/