Democrats Weigh Two Strategies For a Comeback in Four Years
By JEANNE CUMMINGS
Staff Reporter of THE WALL STREET JOURNAL
January 20, 2005
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Democrats are plotting the best way to prevent another Republican victory party in four years. In doing so, they face a fundamental choice: Is the party best served by waging what one party strategist terms "total war" against the president and his party? Or, fearing such an approach would turn off more voters than it would energize, should Democrats pick their fights more selectively?
The appeal of the war option is obvious. It energizes activists and appeals to their anger at losing two close presidential races in a row. On Friday, one upstart group, making the point that it wants the party to stand up to President Bush, plans to deliver a 70-foot puppet of a backbone to the headquarters of the Democratic National Committee. Another is organizing an inaugural protest with participants literally turning their backs on the parade and, symbolically, the president. Stanley B. Greenberg, a well-respected polling expert, is drafting a book analyzing the 2004 elections that includes a chapter titled "Toward Total War." In it, he concludes: "For the Democrats, the path to the future begins with a reckoning: there is no alternative to total war, indeed to a total campaign as well."
But there are obvious risks to this game plan. Republicans will be quick to paste the obstructionist label on their opponents if given the chance. In addition, a shift leftward -- as is advocated by some party insiders -- could backfire by making it easier for Republicans to argue that the Democrats don't share the same values as ordinary Americans, which was an effective line of attack for Mr. Bush against Sen. John Kerry of Massachusetts, the Democratic presidential candidate.
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The Democrats' alternative to war would be to scour the legislative agenda and pick fights on issues they believe will help them sharpen their image and message with voters. The Social Security overhaul already is emerging as one of those fights, and Democrats are certain to clash with the White House if there is an opening on the Supreme Court because such debates revolve around the party's commitment to the environment, women and minorities.
While a moderated approach would rankle some of the party's impatient base, it is less likely to put off the public and could help Democrats to accomplish one of the key fixes party officials deem vital: reconnecting with voters on values and moral issues. According to the Democrats' postelection analysis, Mr. Bush's emphasis on social issues, such as opposing gay marriage, eroded the Democrats' support among rural voters and Catholics. Now, party elders and activists are retooling their messages to strike at the Republicans and win back those voters. About 30 progressive religious leaders are considering creating a resource center that would develop the faith-based arguments for government activism. Departing DNC Chairman Terry McAuliffe has set aside funding for developing a religious outreach program inside the party apparatus.
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Write to Jeanne Cummings at jeanne.cummings@wsj.com
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