re: Sinclair ---- Pepsi's letter to me, my reply

[rlev1223]

--- pepsimail <[e-mail]> wrote:

> Hello!
> Thank you for taking the time to contact us at
> PepsiCo. Accurate and
> balanced journalism is important to us, and we
> appreciate your thoughts
> regarding Sinclair Broadcasting Group's upcoming
> plans.
> We have no national advertising buys scheduled with
> Sinclair
> Broadcasting, nor do we plan to advertise on the
> program in question.
> We will also make our bottlers aware of this
> situation and share these
> concerns so they can take them into consideration as
> they plan their
> local marketing efforts. We will follow the
> resolution of this issue
> closely.
> Given your concerns, we also would suggest that you
> communicate your
> views directly to Sinclair Broadcasting Group's
> President and Chief
> Executive Officer, David D. Smith. He can be
> contacted at Sinclair
> Broadcasting Group, 10706 Beaver Dam Road, Hunt
> Valley, MD 21030, or
> via email at [e-mail]
> Again, many thanks for bringing this to our
> attention. We value your
> comments, and equally, the constructive spirit in
> which they are
> offered.
>
> -Pepsi-Cola Company

Sirs:

Thank you for your reply. However, I do feel that your response, while appreciated, is inadequate considering the situation.

While it may be true that you do not place national buys directly with Sinclair, the fact that they own stations which are affiliated with several networks means that network buys will of necessity appear on their stations. You need to take steps to insure that revenue from these buys does not flow to Sinclair.

Also, I believe that they will not be running ads at all during the program in question, so pulling advertising on that specific show it is not really a decision available to you.

The best response would be to issue a public statement regarding your corporate view in opposition to the improper airing of this material, and also on the related issue of media consolidation.


Sincerely,

Richard Levinson



>
>

[Mz Pip]

1. Good letter

n/t

[Worst Username Ever]

2. Nice work. Follow ups are probably more important than the

original letters themselves.