Don't Boycott Sinclair. Hit Them Where They Are Most Vulnerable. - Op Ed N

[WillyT]

Don't Boycott Sinclair. Hit Them Where They Are Most Vulnerable. Go After Ad Sponsors and Investors.

by Rob Kall

<snip>

Sinclair media is planning to run an hour long attack ad on John Kerry. It will be broadcast to 25 percent of the nations homes. The word is they will claim it is news to avoid FCC reprisal. Some people are suggesting that a boycott be started against Sinclair.

Boycotting the media is a nice idea in theory, but people don't like to boycott what they're addicted to, and the media won't admit they're being hurt by such a boycott. There's a better way to hit them and pressure them.

Don't Boycott Sinclair. It's too tough to make an impression and takes too long to get a read on whether it had an effect. The most powerful way to get to the most vulnerable underbelly of the media is to hurt them financially-- by going to their advertisers and investors. If the stock value drops and/or if the profits drop, they will feel it, and they are more likely to respond to just the risk of such an approach.

You can put pressure on Sinclair through the stockholders by contacting the primary stockholders and threatening to dump the mutual funds that hold the largest amount of stock in Sinclair. Here's a link that lists them http://finance.yahoo.com/q/mh?s=SBGI The DailyKos is also working this angle at http://www.dailykos.com/story/2004/10/11/18560/484

<snip>

Link: http://www.opednews.com/kall_101204_sinclair.htm

Sounds good to me!!!

:kick:

Sorry if this has already been posted, I did a search, but...

:shrug:

[eddiebrowns]

1. AMEN!!!

I've already compiled a short list of advertisers and have emailed them-will let you know if and when I get any responses.

[alteredstate]

4. Holy Shit!!! Look what's happening to Sinclair stock!!!

http://ichart.finance.yahoo.com/z?s=SBGI&t=5d&q=l&l=on&z=m&c=^YHOh220&a=v&p=s

[mumon]

6. Look at the chart here

http://finance.yahoo.com/q/bc?s=SBGI

Down 50% over the year.

Clearly they want viewers and so they're doing this.

So Boycott Sinclair, too!

[MountainMamma]

7. Thanks for supplying the chart, alteredstate

I think that we just may have found a way to bring them down to a listening position. Also just saw an advertising chart that seemed to say that their main watchers are Democrats! Could I be understanding this correctly? They seem to need watchers but I don't think any of them will be Democrats after this. I really feel that only those who are going to vote for "*" are going to watch anyway, so in essence they are preaching to the choir. Who cares.

[meganmonkey]

10. There's a thread on the homepage

with a complete list of advertisers & contact info, as well as the numbers for local affiliates and corporate sinclair emails.

[omnithrope]

2. Yes!

I completely agree.

[calimary]

13. Welcome to DU!

Our bench strength expands again!

[roguevalley]

3. a lot of their stock holders are having cows as well.

[medeak]

5. 90 yr young Dad called Sinclair station today

asking for sales manager.. he left a great message...that he has owned business for 40 yrs and would never advertise and will contact all their clients who do.

gawd love him

[calimary]

12. Wonderful!

There are still lots of true patriots out there.

[AndyTiedye]

8. Boycotting THE STATIONS is Useless unless you are a "Nielsen Family".

It's probably safe to say that NOBODY on DU is part of a "Nielsen Family",
so boycotting the Sinclair stations won't do any good. We don't show up in the ratings.

Boycott their advertisers, or at least tell the advertisers you are considering it.

[WillyT]

9. Kick !!!

:kick:

[calimary]

11. Kick from me, too!

Love that chart!

[WillyT]

14. Hey Thanks !!!

:hi::bounce::hi:

[TexasSissy]

15. Great idea. Better than e-mails to Sinclair (which he likes)