http://www.washingtonpost.com/wp-dyn/content/article/2007/02/09/AR2007020900693.html$25 Million Offered In Climate Challenge
Tycoon Hopes to Spur Milestone Research
By Kevin Sullivan
Washington Post Foreign Service
Saturday, February 10, 2007; Page A13
LONDON, Feb. 9 -- British billionaire entrepreneur Richard Branson, with former vice president Al Gore at his side, offered a $25 million prize Friday to anyone who can come up with a way to blunt global climate change by removing at least a billion tons of carbon dioxide a year from the Earth's atmosphere.
Branson, saying that the "survival of our species" is imperiled by current environmental trends, said the prize was similar to cash inducements that led to some of history's most notable achievements in navigation, exploration and industry. A competition launched in the 17th century, he said, resulted in the creation of a method to accurately estimate longitude.
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The winner of the contest must devise a plan to remove greenhouse gases from the atmosphere without creating adverse effects. The first $5 million would be paid upfront, and the remainder of the money would be paid only after the program had worked successfully for 10 years.
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Other judges in the competition are James E. Hansen, director of NASA's Goddard Institute for Space Studies; British environmentalists and authors James Lovelock and Crispin Tickell; and Australian conservationist and author Tim Flannery.
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