http://atlanta.creativeloafing.com/gyrobase/Content?oid=oid%3A104716For half a century, the energy giant has powered four Southeastern states largely by burning coal. Meanwhile, challenge after environmental challenge has been tossed at Southern's coal plants. First, there was acid rain. Then, smog in metro Atlanta. Then, toxins, soot and, finally, mercury.
Sometimes, sticking with coal has required Southern to spend tens of millions of dollars on pollution controls, process improvements and capacity upgrades. Overall, the company says it's spent $6 billion on reducing pollutants.
Other times, Southern tapped into its deep political connections -- born from some of corporate America's heaviest campaign contributions and lobbying expenditures -- to convince Congress or the U.S. Environmental Protection Agency or the White House to ease up on the regulations.
Through it all, the company has chosen to stay with its favored fossil. And why not? Coal's cheap and plentiful. The infrastructure for burning it is already there. And other options are either expensive or technically challenging -- or both.
<more>