GM to College Males: Trade that Bicycle for a GMC Truck and You Might Get Laid

[wtmusic]

"General Motors Co. is killing an advertisement aimed at college students after receiving complaints that it makes fun of people who use bicycles for transportation.

That ad has a headline stating, "reality sucks" and depicts a nerdy looking guy wearing a helmet and riding a bicycle being passed by a cute young woman in the passenger seat of a car. It then goes on to say, "Stop pedaling … start driving" and provides information about discount pricing for GM products such as the new 2012 Chevrolet Sonic subcompact sedan and the giant GMC Sierra 1500 truck.

The ad ran in a variety of college newspapers and was turned into a poster that was displayed campuses, according to the automaker."

http://www.chicagotribune.com/classified/automotive/chi-gm-pulls-bike-ad-20111017,0,576096.story

Another page in GM's long history of foot-in-the-mouth PR gaffes.

[n2doc]

1. No, but you will probably be asked to help move her furniture!

Seems like that's all truck owners get asked to do, help move other people's stuff.

[wtmusic]

4. LOL ain't it the truth. nt

[Scuba]

2. That's not news. Even Cheryl Crow dumped the bicyclist for a guy with a car. n/t

[saras]

3. I'm having far too much tantric sex to bother paying for a truck that just gets me cheap lays...

It's GM. They KNOW their audience is stupid, and they pander to it.