Global Warming’s Six Americas

[GliderGuider]

I hope this proves a little less controversial than my last foray...

Global Warming’s Six Americas

There are six unique segments of the American public that each engage with the issue of global warming in their own distinct way. Just over half of American adults (51 percent) are either Alarmed or Concerned about global warming, and these individuals are poised to vote on the issue with their pocket books and at the ballot box.



The Alarmed (18 percent of the U.S. adult population) are the segment most engaged in the issue of global warming. They are very convinced it is happening, human-caused, and a serious and urgent threat. The Alarmed are already making changes in their own lives and support an aggressive national response.

The Dismissive (7 percent), like the Alarmed, are actively engaged in the issue, but are on the opposite end of the spectrum. Most members of this group believe that global warming is not happening, is not a threat to either people or non-human nature, and strongly believe that it does not warrant a national response.

The very large size of the Concerned segment—one out of three American adults—and their increasing willingness to express their concern about climate change through changes in their consumer and political behavior, suggests that the United States could be rapidly approaching an important tipping point in public engagement.

[Javaman]

1. you forgot #7

"we're fucked".

[IrateCitizen]

2. Shouldn't that be divided into two subgroups?

Because, there's "fucked," and then there's "fucked." ;-)

[Javaman]

3. LOL good one. LOL nt