The television ad begins with water disappearing into a storm drain as a voice warns that fertilizer put on lawns in the spring can wind up in the bay. The ad next shows a blue crab lying lifeless in the surf. "No crab should die like this," the solemn announcer says.
Then the announcer appears on-screen, carrying a small tub in one hand and what appears to be backfin lump in the other. "They should perish in some hot, tasty melted butter," he exclaims.
The federal Chesapeake Bay Program, trading its appeals to the conscience for a startling message aimed at the stomach, has launched a series of TV spots, newspaper ads and billboards in the Washington region that casts the bay first and foremost as a source of seafood.
With the slogan "Save the Crabs . . . Then Eat 'Em," the campaign aims to make residents see pollution as the equivalent of sneezing on the buffet. http://www.washingtonpost.com/wp-dyn/articles/A2718-2005Mar2.htmlSo what does the Peanut Gallery think about such ads as a tool for getting people aware of pollution?