Green makes good business sense

[OKIsItJustMe]

http://www.timesdispatch.com/rtd/business/local/article/P-GREN25_20090117-235329/181443/

Green makes good business sense

By Rex Springston

Published: January 25, 2009

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Plow & Hearth, the Madison-based catalog and retail company, pledged in September to donate 1 million seedlings to national forests -- one seedling per sale. So far, more than 200,000 seedlings have been donated.

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Ackermann and husband, Fred, own EcoLogic at 1606 W. Main St. in Richmond. There, people who are remodeling or redecorating their homes can buy such eco-friendly products as countertops made from recycled paper, flooring certified by a third party as sustainably harvested, and paints that don't give off noxious fumes, Ackermann said.

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SunTrust Bank in 2005 converted the top of a four-story building on Main Street downtown to an 11,800-square-foot "green roof," covered with drought-resistant plants that consume carbon dioxide and absorb storm water. SunTrust has since sold the building but continues to occupy it.

The Virginia Association of Counties last year covered 3,000 square feet of roof on its building at 1207 E. Main St. in downtown Richmond with a modular vegetative roof system that uses varieties of sedum to absorb runoff.

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