http://thebulletin.metapress.com/content/hl524lvr17054q65/fulltext.pdfSeven years ago, scientists published a pioneering study to help Americans understand the implications change. Here's why you've never heard of it.
Global warming is definitely happening. That’s the easy part. But it’s no cinch to dramatize the phenomenon, or to personalize it. As scientists repeatedly caution, climate change can’t be cited as the direct cause of any individual weather event, no matter how extreme. Furthermore, many climate-induced changes are occurring on a relatively slow timescale.
Take sea-level rise: It’s one of the most certain outcomes of global warming, but at least at the moment the increase is probably about an inch per decade—not exactly something you’d notice on your beach vacation. And as for the culprits behind it all—the greenhouse gases—they’re invisible in the atmosphere. All of which raises the question: How do you make people wake up about global warming, take it seriously, and perceive it as a core component of the future they’ll have to live with? How do you get them to prepare, just as they might for a terrorist attack, or a pandemic, or an intense hurricane landfall?
One idea would be a national initiative to make climate science and its implications accessible to every American, translating the science in a way that citizens cannot only understand but also begin to perceive in their backyards and communities. Sure, you’d need a rigorous scientific report, but you’d also have to go beyond mere technical jargon to engage local stakeholder communities with issues that will affect them. You’d have to bring global warming down from the atmosphere to a personal level.
Such a project actually did exist once, though you might not have heard of it.
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