Fox's new business network launched as rival to CNBC has few viewers: averages weekday 6,300

[DeepModem Mom]

NYT: Few Viewers for Infancy of Fox Business
By JACQUES STEINBERG and BRIAN STELTER
Published: January 4, 2008

How many people are watching the new Fox Business Network?

About 6,300, on average, on any given weekday, according to early estimates compiled by Nielsen Media Research. By contrast, Fox Business’s chief competitor, CNBC, attracted about 283,000 viewers each weekday from Oct. 15 through Dec. 14, the first two months that Fox Business was on the air, according to Nielsen’s calculations.

While Nielsen, at the network’s request, has measured the viewership of Fox Business since its premiere, Nielsen is not permitted to release or even confirm those figures publicly. That is because they are so low as to fall below Nielsen’s minimum standards for reporting, said Gary Holmes, a Nielsen spokesman....

On the one hand, the low ratings for Fox Business during its first two months — a period in which it attracted ratings lower than most local television stations, let alone cable networks — are not surprising, given its upstart status. And while CNBC is available in about 90 million homes, Fox Business is thus far available in about 30 million. But few new channels have been able to draw on the vast promotional resources that are at the disposal of Fox Business, which is part of the News Corporation, Rupert Murdoch’s $70 billion global media empire....

http://www.nytimes.com/2008/01/04/business/media/04fox.html?bl&ex=1199682000&en=3e5ce9e3863693dd&ei=5087%0A

[lvx35]

1. That's what happens when you get a name for manipulating your viewers.

Who would trust Fox with their MONEY!??

[DeepModem Mom]

2. That was also my question, from the beginning. Investors need real info, not propaganda. nt