who would name a haircare product line after a type of cyst that forms at the hair follicle??

[eShirl]

http://en.wikipedia.org/wiki/Trichilemmal_cyst
A trichilemmal cyst, also known as a wen, pilar cyst or isthmus-catagen cyst,<1>:779<2>:677 is a common fluid-filled growth (cyst) that forms from a hair follicle. They are most often found on the scalp. The cysts are smooth, mobile and filled with keratin, a protein component found in hair, nails, and skin. They may or may not be tender. Trichilemmal cysts may run in families. Rarely, these cysts may grow more extensively and form rapidly multiplying trichilemmal tumors, also called proliferating trichilemmal cysts, which are benign but may grow aggressively at the cyst site. Very rarely, trichilemmal cysts can become cancerous.<3>

[Phentex]

1. It's "NEW" spelled backwards because...

he says it's so different from anything else.

People always run out of ideas, lol.

[MiddleFingerMom]

2. It's for people named Nevaeh. n/t

[jmowreader]

3. I was kinda expecting "pilonidal"

And it would be endorsed by Rush Limbaugh--"non flammable hair spray so you can style your hair while smoking illegal cigars!"