Schlitz's original formula to return to Milwaukee

[TheMightyFavog]

http://www.jsonline.com/watch/?watch=1&date=6/19/2008&id=41868

The original formula for Schlitz beer, which was last widely used over 30 years ago, will soon be available in Milwaukee as part of the effort to revive that once-popular brand.

The beer, which is being marketed as the Schlitz "Classic 1960's Formula," will be launched Tuesday in Milwaukee, it was announced today. Pabst Brewing Co., which owns the Schlitz brand, will stage an event at noon at the former Brown Bottle restaurant, now Libiamo Restaurant, 221 W. Galena St. The restaurant is in the heart of Schlitz Park, the office park created out of the former Schlitz brewery.

The Classic Schlitz is sold in six-pack and 12-pack bottles, and carries a more "full-bodied taste," with a bit more flavoring from hops than Schlitz in cans, which remains unchanged, according to Pabst executives.

Schlitz had been available only in cans for several years until Pabst began selling it in bottles last year in Minneapolis and Tampa, Fla. In April, Pabst began selling bottled Schlitz in Chicago.

[mainegreen]

1. Pabst is one strange company.

I have no idea where they got their business model from, but surprisingly, it appears to be working.

[Midwest_Doc]

2. One of my 3 Brands While in College

In the 60's I drank 3 brands on a regular basis

1. Bud - Because everyone did
2. Schlitz - Because I REALLY liked it
3. Carling Black Label - Because it was cheap

When in NYC I used to enjoy Rheingold

Thanks for the memories!

[flvegan]

3. Hope it stays there, never to leave again.