Preferred Seats are now Choice Seats, but as a Dividend Miles Preferred member, you'll still be able to select exit row seats and aisle or window seats in the first several rows of Coach anytime after you book your flight. And just like before, you won't pay for the most desirable seats in Coach.
Beginning May 7, non-Preferred passengers will be able to purchase Choice Seats assignments for as little as $5 per flight, depending on destination and flight length during Web Check-in only (24 hours and up to 90 minutes prior to departure).
Your exclusive Dividend Miles Preferred benefits include:
Choice Seats (free of charge)
The most generous upgrade window in the industry
Unlimited complimentary upgrades (within the continental U.S., Alaska, Mexico, the Caribbean & Latin America)
Earning and maintaining status with segments or miles
Second checked bag (free of charge)
Silver or Gold status with Star Alliance partners
Priority stand-by, security lanes, check-in and boarding
Award travel for as low as 25,000 miles
Remember, Preferred member status means you don't pay extra and you don't have to wait — you can reserve a seat anytime after booking your flight.
Thank you for your continued loyalty.
Frequently asked questions
Sincerely,
Fernand Fernandez
Director, Marketing Programs
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Are they going to start charging per lavatory flush next?
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