Busybodies force Hershey's to change breath mint packaging. Looked like crack.

[ohiosmith]

Jill Porter | Hershey's to change candy Pacs
Philadelphia Daily News



AND NOW a final word about the Hershey Company's moronic marketing of a powdered breath mint that looks like street drugs.
After initially scoffing at the outcry over Ice Breakers Pacs, Hershey's is prepared to change the packaging so the dissolvable pouches no longer look like heat-sealed packets of cocaine. In other words: Your outraged voices melted the big chocolate mountain.

"We are evaluating changes of the design and appearance based on feedback from consumers, retailers and the community," company spokesman Kirk Seville told me yesterday.

"It was certainly never our intention to create any confusion with this product. We take consumer and community feedback very seriously and are acting quickly to address concerns."

more: http://www.philly.com/dailynews/columnists/20071212_Jill_Porter___Hersheys_to_change_candy_Pacs.html