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I usually check out Expedia for hotels/motels/hostels/etc in a new city I am tempted to visit. I found an excellent apartment hotel in Toronto as a result--nothing fancy, but inexpensive enough to make it my preferred lodging choice when I go there. It's got a kitchenette in the room, with fridge, stove, microwave oven, sink and I'm more than happy to bring home restaurant leftovers to eat the next day.
On the other hand, I find Red Roof Inns to be comfortable, less expensive than a lot of other hotels/motels countrywide, and they even allow pets. Motel 6's on the other hand, I haven't really cared for much in those I've been in. If you're looking for relatively inexpensive ones like that, Red Roof, Best Western and Super8 are the best chains. I liked some of the Econolodges, but they wanted beaucoup bucks for when I had the cats going cross country, so I passed them up.
Days Inn is another chain which isn't too bad, either. There are others, but my brain can't concentrate. I've made three trips cross country, and these are most of the ones I've stayed at.
In Europe, bed-and-breakfast inns are often less expensive than regular hotels. Unfortunately, here in the U.S., it's the opposite--b&bs are exorbitantly priced and seem to think they're luxury hotels. As a result, motels and small hotels are able to be priced less, and are decent enough to spend a night. If it's a chain hotel, they have a certain standard to adhere to, and so must live up to that standard.
Depending on where you're going, I would suggest contacting the Chamber of Commerce or Bureau of Tourism there, and have them send you pamphlets for lodgings, and you can check out those online at many different sites with rankings, user opinions, etc.
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