Here are some thoughts. Who has more ways to escape the consumerism trap? Contribute to the list, if you have some hints and tips.
Being an un-consumer
Corporations have mastered the art of taking our money from us without resorting to violence and then channeling that money to our enemies. We are constantly inundated by advertising meant to persuade us to buy whatever new and worthless trinket they have manufactured to catch our eye. But we can fight back. We can become un-consumers and disconnect ourselves from the corporate milking machine that sucks our bank accounts dry month after month.
Here are a few small things you can do. Next time you feel the urge to buy a new car buy a restored classic from someone in your own town. Face it, driving around town in a mint-condition 1965 Mustang convertible
http://www.vintage-mustang.com/ or a cherry 1955 T-bird
http://www.tbird.org/gallery/gallery/gallery.htm or a nifty 1954 Austin Healey convertible
http://www.healey.org/index.shtml beats all heck out of driving in a 2005 me-to-Beamer. It's cheaper. It's classier. It's easier to repair without out all those stupid built-in computer chips to go haywire, and it recycles a perfectly good piece of transportation machinery.
Soft drinks: You're paying a fortune for carbonated sugar water that's lousy for your health. Why not buy locally produced fruit juice instead, make your body happy and keep the money in your community instead of lining the pockets of some corporate gluttons that already have more money than they can ever spend?
Beer: Buy local or regional micro-brews. If you send your money to Adolph Hitler Brewing Company Incorporated they'll just turn it over to the Republicans who will use your own money to defeat decent progressive candidates all over the country.
Avoid that latest fads. So you heard about some hot new diet on a radio talk show and you have to run right out and spend $29.95 for the book? How about this instead: Wait six months and check the used price on Amazon. There's a good chance you will be able to buy the book for 1 cent plus shipping. For example, look at
http://www.amazon.com/exec/obidos/ASIN/006001203X There are 939 used copies from $0.01.
Buy last year's model. Need a new computer? Visit your local computer store (NOT chain store) and buy last year's models at bargain basement prices. They are dumping them really cheap because all the faddists want today's hot new model. Do you really need all that speed? How fast do you type? 1.5 billion words a minute? Take pride in always being a year behind and always spending less than half what everyone else spends computers. Or stay two years behind and spend one quarter of what your friends spend on computer hardware. (My home network runs off a server computer I bought at the Goodwill store for $95 complete. I could have spent ten times a much, but why?)
What do YOU do to avoid being a corporate cash cow?