Will the city opt for Democrat Gavin Newsom, 36, whose finely chiseled face, impeccably gelled coiffure and European designer suits grant him the aura of a Calvin Klein model? Or will voters prefer Green candidate Matt Gonzalez, 38, whose brooding eyes, mussed locks and Doc Marten boots bestow a bohemian mystique evoking Francois Truffaut?
Journalists, politicos and activists are abuzz about the phenomenon, variously dubbing it "the hunk factor," "the image factor" and "the chick factor." But in a city that likes to think of itself as politically sophisticated and issues-oriented, could such a silly thing in a close race possibly be the deciding factor?
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Imagemakers may underestimate the importance of policy issues in elections -- it's hard to imagine that Gray Davis' pompadour cost him more votes than, say, the perception that he spent more energy shaking down contributors than serving the public. Similarly, many voters in San Francisco are annoyed to no end by the suggestion that their vote could be influenced by the candidate's looks more than by his record or positions on the homeless and urban development.
"Even so, I think it makes more of a difference than we're comfortable admitting," argues Frankel. "The most accurate parallel I can offer is the Nielsen surveys, where everybody swears they're watching 'National Geographic' when really they're watching 'Jerry Springer.' "
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