As the joke goes, on the Internet nobody knows you’re a dog. But although anonymity has been part of Internet culture since the first browser, it’s also a major obstacle to making the Web a safe place to conduct business: Internet fraud and identity theft cost consumers and merchants several billion dollars last year. And many of the other more troubling aspects of the Internet, from spam emails to sexual predators, also have their roots in the ease of masking one’s identity in the online world.
Change, however, is on the way. Already over 20 million PCs worldwide are equipped with a tiny security chip called the Trusted Platform Module, although it is as yet rarely activated. But once merchants and other online services begin to use it, the TPM will do something never before seen on the Internet: provide virtually fool-proof verification that you are who you say you are.
Some critics say that the chip will change the free-wheeling Web into a police state, while others argue that it’s needed to create a safe public space. But the train has already left the station: by the end of this decade, a TPM will almost certainly be part of your desktop, laptop and even cell phone.
The TPM chip was created by a coalition of over one hundred hardware and software companies, led by AMD, Hewlett-Packard, IBM, Microsoft and Sun. The chip permanently assigns a unique and permanent identifier to every computer before it leaves the factory and that identifier can’t subsequently be changed. It also checks the software running on the computer to make sure it hasn’t been altered to act malevolently when it connects to other machines: that it can, in short, be trusted. For now, TPM-equipped computers are primarily sold to big corporations for securing their networks, but starting next year TPMs will be installed in many consumer models as well.
http://www.msnbc.msn.com/ID/10441443