http://www.commondreams.org/views04/0923-11.htm"Your kids can download the "America's Army'' video game for free. Well, it is free for them. You have already paid for it with your tax dollars. In the game, kids get to kill people with cool weapons that look and respond like the real things. They get to ambush terrorists and, when caught in a firefight, they can hear bullets whistle past their ears and even hear the shell casings from their M-16s clatter onto the concrete floor.
The only thing better would be an actual war with actual weapons!
Which is pretty much how the Army hopes your kids will respond.
"America's Army'' is one of the U.S. Army's most popular and effective recruiting tools -- conceived, designed and distributed free to reach the 13- to 21-year-old crowd. It is a brilliant marketing tactic. Unlike 30-second TV ads, the game is what the ad industry calls "sticky'' advertising: Consumers are engaged for much longer periods than with traditional commercials and ads."