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Edited on Fri Sep-23-05 03:26 PM by 0rganism
Imagine you're a program director for a major news organization...
Celebrity success coverage is cheap and popular, and the reporters occasionally get to attend gala balls and awards ceremonies, thus enhancing their own standing as potential celebrities. Doubleplus good.
Celebrity trials are cheaper and popular, without the awards ceremonies. Still a winner, but maybe not quite as lucrative.
Individual crimes are cheap and popular, and if the reporters get to pack in a vacation to Aruba in the process, so much the better. Very little risk involved, and there's an opportunity to get in some lip service to "investigative" reporting. You'll at least break even.
Weather coverage is usually pretty cheap and reasonably safe, even for the jackasses doing on-site storm coverage. Before it gets too ugly, they can just hop into a chopper and get out, leaving a few cheap remote webcams behind if they want "live" footage. Not quite as safe, still pretty cheap, and everyone wants to know so you pretty much have to cover it. The worse the storm, the better your ratings. At worst, it's a necessary hardship, and at best, it can be almost as good as a celebrity trial.
War coverage is not a winner. Interest can run high, but risks are much more immediate. Already there have been more press casualties in occupied Iraq than during the entire Vietnam War. Plus, in a situation where emotions are heightened and opinions sharply divided, you'll always be pissing off someone with your coverage, and maybe everyone. Reporters and cameramen can get themselves killed, or their careers can be severely set back for excessive candor. Hey, maybe there's a Pulitzer prize waiting at the end of the rainbow, but they'll still want to be alive to collect. Meanwhile, you're paying for reporters' overseas billets and (if you're nice) their body armor.
So it's no surprise that war coverage takes a back seat to everything else. Your advertisers want audience share above all else, and as a program executive your job is to deliver audience to advertisers. If you're headlining with war coverage while your competition is covering the Oscars, you may as well kiss your job goodbye.
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