http://www.prwatch.org/node/3865War is Fun as Hell
Years of writing about public relations and propaganda has probably made me a bit jaded, but I was amazed nevertheless when I visited America's Army, an online video game website sponsored by the U.S. Department of Defense. In its quest to find recruits, the military has literally turned war into entertainment.
"America's Army" offers a range of games that kids can download or play online. Although the games are violent, with plenty of opportunities to shoot and blow things up, they avoid graphic images of death or other ugliness of war, offering instead a sanitized, Tom Clancy version of fantasy combat. One game, Overmatch, promises "a contest in which one opponent is distinctly superior ... with specialized skills and superior technology ... OVERMATCH: few soldiers, certain victory" (more or less the same overconfident message that helped lead us into Iraq).
Ubisoft, the company contracted to develop the DoD's games, also sponsors the "Frag Dolls," a real-world group of attractive, young women gamers who go by names such as "Eekers," "Valkyrie" and "Jinx" and are paid to promote Ubisoft products. At a computer gaming conference earlier this year, the Frag Dolls were deployed as booth babes at the America's Army demo, where they played the game and posed for photos and video (now available on the America's Army website). On the Frag Dolls weblog, "Eekers" described her turn at the "Combat Convoy Experience": "You have this gigantic Hummer in a tent loaded with guns, a rotatable turret, and a huge screen in front of it. Jinx took the wheel and drove us around this virtual war zone while shooting people with a pistol, and I switched off from the SAW turret on the top of the vehicle to riding passenger with an M4."
This is really really sick.
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