This more than a non-story as Squeech would have us believe. There is a great deal to overcome in terms of pricing and availability, but the key is commitment. Oil and gas are only feasable because of the incredible amount of subsidy and public investment, as well as an established infrastructure. of course there is going to be sticker shock at the start, of course there is going to be a period where are obstacles to overcome. But consider the finite oil supply, and consider the costs to the environment and our health and these alternatives become more and more attractive as they are sustainable and renewable.
consider this editorial from Clean Edge:
http://www.cleanedge.com/views.php?id=3458Coal, oil, and natural gas “make our world work, and there’s nothing else to take their place” was the prevailing view, says SmartPower president Brian Keane. Perhaps the biggest framing hurdle that the clean energy industry faces was summed up in one respondent’s words: “I just don’t think it works.”
After the initial research, SmartPower ran a public information campaign, including TV ads narrated by actor Peter Gallagher spotlighting renewable-powered houses, hospitals, and factories with the tagline, “Clean energy: It’s real. It’s here. And it’s working.” The result? A thousand new customers switched to the local utility’s green power option in 100 days, and the number of people who agreed that clean energy is as reliable as fossil fuels jumped from 40% to 51% in the same period.
The influential framing themes of reliability and affordability could get a big boost from greater public awareness of one of clean energy’s biggest customers: the Department of Defense. Military bases across the U.S. are increasingly turning to renewables, distributed generation, and co-generation under a directive to have adequate plans for on-site power in the event of transmission disruption due to natural disaster, grid breakdown, or terrorist attack. The U.S. Air Force is by far the largest purchaser of green power in the U.S. (more than 321,000 megawatt-hours annually), and one base, Dyess AFB in Texas, is the nation’s largest single-site wind power buyer.
The military’s embrace of clean energy speaks to possibly the biggest framing issue of all: clean energy and energy efficiency as a matter of national security. This effort has gained a lot of recent momentum, and was the topic of a lively session at the Power-Gen Renewable Energy trade show in Las Vegas earlier this month. Reducing oil consumption to lessen the flow of dollars to hostile nations is by far the most compelling argument here, but the global natural gas market is also increasingly showing the bad earmarks of oil with high prices and geopolitical instability.