Ikea manuals sexist, says Norwegian PM

[emad]

Jon Henley
Friday March 11, 2005
The Guardian

As flatpack assembly guides go, they are convoluted, often inscrutable and sometimes utterly bewildering.

But now Ikea's notorious manuals face a new complaint from a high-profile customer: sexism.

According to Norway's prime minister, Kjell Magne Bondevik, the Swedish furniture giant is guilty of stereotyping because only men are shown assembling furniture in its instruction booklets.

"This isn't good enough," the prime minister told the Oslo daily Verdens Gang.

http://www.guardian.co.uk/international/story/0,3604,1435230,00.html

[Redstone]

1. I know that Norway is a quiet country,

not much happening, but the Prime Minister of the country can't find anything else to concern himself with?

What a schmuck.

Redstone

[ultraist]

2. Good for him! Ikea is a hip company, they should have higher standards.

[Walt Starr]

3. Oh good grief!

There must be absolutely no crime or anuything of any concern to anybody for the PM of a country to get their undies in a bunch over some pictures in a how-to pamphlet!

:eyes: