Mainstream media wants controversy, because controversy = $$$$, so,...

[bobweaver]

give them controversy. Bottom line with the commercial media is, anything that gets readers/viewers is good, because that increases profits. Bottom line with them is profits trump politics. So generate controversy whenever possible! Bombard the MSM with contrary views and they will start listening and giving our side a voice. If everyone just "goes with the flow" for the rest of the Bush residency, it will become boring and the MSM will have nothing to make money off of (except the endless pseudo-news of celebrity trials, etc.)

[EVDebs]

1. And with only around 27% of the population with a college degree

they won't have the educational tools to know when the BS is being piled on higher and the paid manipulators are just spewing propaganda. Just like in the medical journals today, the drug co's pay for the research conclusions they want you to see, so too with the rest of the media.

It's really sad what "journalism" has become today. Shills.

http://www.census.gov/Press-Release/www/releases/archives/education/001863.html

[Clark2008]

2. This is why I wish I was a Neilsen family

I'd turn on Keith Olbermann and then turn off the news - period. The only thing on my TV would be my son's watching Nick Jr. and PBS (and Nick Jr.'s news has Linda Elerbee - she's a REAL journalist, so at least my son is getting some decent news).

I get most of my news from alternative Internet sites and foreign newspapers now, anyway.

[Gman]

3. But the wrong controversy means

they don't get favorable FCC decisions which means shareholder wealth is not increased. So the controversy has to be one sided like blow jobs the Democratic president gets and not torture of POW's authorized by a Republican president.

[Warpy]

4. They want to keep their monopolies more than they want ratings

which is why they ignore the real stories, the real controversies, and the Bush gang.